Bradford City AFC has this season launched an all-new loyalty scheme, rewarding supporters for their commitment in backing the Bantams - both on and off the field.
Beginning from the 2021/22 season and coming into effect from the following campaign, the scheme will assign loyalty points to fans based on how they choose to show their support for Derek Adams’ men, through purchasing season tickets, Away Priority and 1903 Club memberships, and more.
The scheme has been introduced to provide additional priority purchase windows for away fixtures from the beginning of the 2022/23 season, where loyalty points accrued this campaign will come into play.
Supporters with the most loyalty points will have greater priority with regards to all future ticketing opportunities, primarily away league and cup fixtures.
Should, however, cup fixtures arise this season where demand for tickets outweighs supply, the scheme could be introduced early, with all fixtures and other events over the course of the season offering supporters an opportunity to claim further points.
Loyalty points will be awarded to each supporter - over the course of the 2021/22 season and beyond - on the following basis:
- Purchasing a season ticket: 150 loyalty points
- Purchasing an Away Priority membership: 50 loyalty points
- Purchasing a 1903 Club membership: 40 loyalty points
- Attending a home fixture: 20 loyalty points
- Attending an away fixture: 10 loyalty points
PLEASE NOTE: 'Take Me Home' 2021/22 season tickets, Away Priority memberships and 1903 Club memberships are no longer on sale for the current campaign.
Supporters will be able to keep tabs on the amount of loyalty points they currently have by logging in to their online ticketing account - via the club’s official ticketing website. Points will be registered to each supporter through their membership number, making each supporter’s amount unique to them.
Supporters do not need to be a current season-ticket holder in order to be able to accrue loyalty points ahead of the 2021/22 campaign. All that is required is a membership number on the club’s official ticketing website, giving supporters the ability to purchase various products which are available on the site.
The club will continue to update supporters with regards to the all-new loyalty scheme, with further details to be announced in due course.
PLEASE NOTE: Loyalty points will only be awarded for away fixtures should tickets be purchased directly from the club - either via the official ticketing website or from the Utilita Energy Stadium ticket office - in advance of the day of the fixture in question.
Supporters' online ticketing accounts will be refreshed and updated with their respective loyalty-point totals on a monthly basis.