·       To produce local heroes that inspire the next generation to want to play for Bradford City.

·       To deliver a life enriching academy experience.

The first 10 years of the Bradford City Academy has helped us to shape our identity as a team and embed our culture throughout over 100 players and staff.

·       Dominate the ball

·       Instantly Regaining possession

·       Excel in winning moments

In the schoolboy program our identity is prioritised over winning football matches. Winning for us is having the bravest players and most competitive players on the pitch.

·       Brave – Performing/Playing without fear of failure

·       Humble – No better than anyone else

·       Competitive – Wanting to be the best in everything we do

Our environment is the key to our success, where we look to fully develop the individual in a high challenge/high support workplace.

• WE have a good reputation for our commitment to developing good local players.

• WE strongly believe in the development of the individual player and consider this more important than results at schoolboy level

• WE want players to be attracted to our Academy by our success and reputation.

• WE need to keep attracting interest from Premier League Clubs for our Academy Players.

• WE will continue to increase our supply chain of talented players through to our 1st Team.

• WE expect all our staff to demand the best of themselves and the players they work with. This will be rewarding for all parties.

• WE continue to strive to improve all elements of the Academy programme and expect that players registered in our programme do the same.

• WE recognize that the success of the Academy is a partnership between the player, parent and staff, with all parties playing an active role to support the player in achieving his goals and enriching his journey.

• WE will strive to provide all our players with a safe environment to learn, develop and enhance their abilities on their journey to success.