Tranmere will arrive at Valley Parade bottom of the table and with only one league win to their name so far this season, but Bantams skipper Gary Jones feels this Sunday's opponents are better than their league placing suggests.
Born and raised in Birkenhead, Jones used to watch some Tranmere games from the terraces as a youngster. He still has family and friends who go to Prenton Park, while the midfielder remains living in the area.
With that in mind, Jones is perfectly placed to have a decent understanding of the sort of challenge Ronnie Moore's men will give the Bantams this Sunday afternoon.
Jones said: "I think we have seen that Tranmere have had their struggles so far this season, but we are still expecting a really tough match.
"Coming from the north end of Birkenhead, I used to go and watch Tranmere quite a lot when I was younger.
"I still have friends and family now who go and watch them.
"They are in a difficult situation in the league at the moment, but they will know that one decent result can change that all around for them. We have to be on our guard to ensure that they don’t pick up that result against us.
"Make no bones about it – this will be a tough game for us.
"Tranmere have some good players and they can be a threat if we allow them to be.
"Looking at the table coming into this game can be a dangerous thing. Regardless of where Tranmere are situated at the moment, this game will be one that we will have to go into 100% flat out.
"(Tranmere boss) Ronnie Moore will have his players fired up – I’m sure he will – so we know that we will have to start the game well and put in a very good shift.
"If we do that, we’ll give ourselves a great chance of winning the game."