Bradford City Football Club are delighted to announce that they have today agreed a deal for the stadium naming rights of Valley Parade in a deal that has the potential to be the biggest of its type in the club's history.
With immediate effect the ground will be known as the 'Northern Commercials Stadium at Valley Parade', ahead of the 2016/17 season as part of a three-year deal with the commercial vehicle retailer.
In addition to the stadium sponsorship, Northern Commercials will continue their sponsorship of the Midland Road stand, enhancing the already strong relationship between the two parties.
Northern Commercials have been raising the standards of excellence for service to transport operators throughout the UK, for over 40 years. With six dealerships and three Authorised Repairers, an Iveco Daily Sales Centre and a Fiat Professional Sales Centre, Northern Commercials are able to offer award winning Fiat and Iveco commercials and services throughout the UK.
City's Chief Operating Officer, James Mason explained the significance of the deal, "Having such a high profile brand as Northern Commercials associated with the club is another feather in our cap and shows that big businesses trust our brand. Many fans will be familiar with the name Northern Commercials as a stand sponsor so this new improved agreement illustrates that commercially and operationally we are doing something right."
"We are delighted with deal and really appreciate the support Northern Commercials give to a number of sports clubs in the region. They really do give back to the communities they are based in. Many of their staff are Bradford City fans and we hope their brand can grow with ours over the next few years."
Roger Peel, Managing Director of Northern Commercials (pictured right on main article image) added, "We are already a proud sponsor of Bradford City and other sports organisations throughout the North of England as we understand the value of aligning ourselves with positive sporting brands. Bradford City have proved they are at the heart of the Bradford community and as a business they are trailblazers in the market place with their low priced season ticket policy. We acknowledge that and look forward to working with their fans to grow our business operation in and around the city. It's a win-win for both parties."
For more information about Northern Commercials please visit their website
The club would like to place on record our thanks to previous stadium sponsor, Coral Windows.
Over the next few weeks, the stadium will undergo a complete rebrand in preparation for the 2016/17 Sky Bet League One campaign.