Bradford City have appointed David Garth as the club’s new chief commercial officer.
And - as part of the off-field restructure - Ryan Sparks has been appointed as director of communications, having joined the Bantams last summer.
Garth began his career with the Bantams, before departing for Rangers in 2003. He then went on to work for Manchester United and Inter Milan, prior to returning to the UK last year.
The appointments will see Garth and Sparks head up all things commercial, marketing, public relations and communications at the Utilita Energy Stadium.
City’s interim chief executive, Julian Rhodes, said: “Given the way in which last season panned out, a significant amount of focus has been placed on repairing the football department.
“In addition, behind the scenes, we have been addressing matters and appointing people into necessary roles - in order to help us deliver growth and operate as successfully as possible.
“We are delighted to have David on board and look forward to seeing how he progresses, having spent time with some of the biggest names in world football.
“Over the last eight months, Ryan has proven himself to be very capable in his role and is thoroughly deserving of a higher level of responsibility.”
Garth said: “I am delighted to be back helping the club move forward into a new era.
“My early career at Bradford formed the platform for me to go on and enjoy incredible experiences around the world.
“Now running my own consultancy business, I can assist the club with its growth and development strategy. I am very excited with what the future holds for Bradford City."
Sparks added: “Despite the challenges of last season, and the early stages of my employment at the club, I am thoroughly enjoying my time here.
“There is a real sense of anticipation about the place and, together, we have reacted to relegation in the best way possible.
“Our work over the summer has been about giving the supporters their club back and optimism is evidently high going into the new season.
“It is great to have David on board and we are looking forward to continuing to develop the business.”