Kenny Black has insisted City must be prepared fight to turn around their fortunes - ahead of tomorrow’s trip to Oldham Athletic (3.00pm).
The Bantams head to Lancashire aiming to put an end to their losing streak, having fallen at home to Carlisle United last Saturday.
Black is looking forward to the contest but has called for the side to “roll their sleeves up” in a bid to return to winning ways.
He said: “We cannot feel sorry for ourselves and have to roll our sleeves up to make things better, because we are in a very difficult situation at the moment.
“We are lacking confidence and cannot kid ourselves and deny this run has not need good enough.
“We are getting punished for every mistake we make and no one is enjoying the situation. The quicker we can put this to bed, the quicker everyone will be in a better frame of mind.
“It has not been in any was down to the players’ application, but it is important we go to Oldham on Saturday and try to turn things around."
Having already faced the Latics twice this season, the Bantams assistant is confident City know of their hosts’ threats.
And, after a week away from Tuesday evening duty, the former Hearts midfielder is looking forward to seeing how the players make their mark on tomorrow’s encounter.
Black added: “Oldham do have a squad which can conjure up many formations and have a lot of players we need to keep an eye on.
“The fact we have already played them twice does certainly not do us any harm. We know where their strengths lie, and how we need to play in order to get a positive result.
“The free week has certainly been a bigger help.
“We have not had any distractions this week, and the lads have had a good period of time to prepare and get themselves ready for the game.”
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