The club has revealed its iFollow video match pass sales figures from the month of November.
The Bantams contested four Sky Bet League Two fixtures throughout November, with Emirates FA Cup first and second-round ties against Tonbridge Angles and Oldham Athletic respectively being selected for live television broadcast.
Over the course of the month, the club saw its highest iFollow single sales figures when visiting Salford City on Saturday November 21 - where a season-high 1,645 match passes were purchased.
A Tuesday evening trip to Leyton Orient at the Breyer Group Stadium also saw 1,028 match passes purchased.
Home league matches against Southend United and Exeter City, meanwhile, saw 457 and 504 individual passes sold respectively.
Overall, on the basis of the club claiming £8.34 per £10 iFollow video match pass purchased, City’s total Sky Bet League Two takings from iFollow video match passes in November was £30,099.06.
This figure also takes into account that, for all Sky Bet League Two fixtures, monies from the first 500 passes purchased by away club supporters go directly to the home club, with funds from each pass thereafter being allocated to the away side.
This means, for away Sky Bet League Two fixtures, City only take profit from the sales of the 501st iFollow video match pass onwards though, for home matches, take profit from up to the away side’s first 500 passes sold.
iFollow video match pass sales figures for Sky Bet League Two matches in November are as follows:
- Bradford City v Southend United - Tuesday November 3 - 457 (+475 away) iFollow video match passes - approximately £7,772.88
- Bradford City v Exeter City - Saturday November 14 - 504 (+500 away) iFollow video match passes - approximately £8,373.36
- Salford City v Bradford City - Saturday November 21 - 1,645 iFollow video match passes - approximately £9,549.30
- Leyton Orient v Bradford City - Tuesday November 24 - 1,028 iFollow video match passes - approximately £4,403.52
Respective television fees of £32,500 and £12,500 were received by the club for Emirates FA Cup first and second-round meetings with Tonbridge Angels and Oldham Athletic.
As these games was selected for live television broadcast, no individual iFollow video match passes were available to purchase.
The club will reveal December's full iFollow viewing figures at the beginning of January.