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Club News


19 July 2020

Bradford City is delighted to announce record sales of the club’s all-new 2020/21 home shirt.

Like-for-like sales are up on previous years, following last week’s official launch - which marked the latest chapter of the ‘City For All’ campaign.

Friday saw the eagerly-anticipated re-opening of The City Shop at the Utilita Energy Stadium after a hugely-successful initial period of online sales.

City’s director of communications, Ryan Sparks, said: “We are absolutely thrilled with the response to our new home strip.

“Kit launches have the power to create a real sense of excitement among supporters and the first of our 2020/21 shirts appears to have been very well received.

“It has been an extremely busy weekend for our retail department, with a high level of orders continuing to be made online along with increased footfall in The City Shop.

“The feedback we are receiving from our official kit and retail partner, Avec Sport, has certainly been encouraging.

“We, as a club, would like to take this opportunity to thank each and every supporter who has purchased their 2020/21 replica home shirt, particularly during such difficult times.

“We look forward to sharing our second and third strips for the upcoming season with you all, over the coming weeks.”

To purchase your official 2020/21 home shirt, please CLICK HERE.

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