Mark Trueman has ordered his Bantams to maintain the same levels of desire and endeavour - when travelling to Exeter City on Saturday (1.00pm).
City will descend on St James Park in a bid to extend their unbeaten run to nine matches over the weekend, following battling victories over Southend United and Barrow.
Trueman insists his players are aware of the expectations placed upon them, and is hopeful of seeing the positive mood in camp translate onto the field.
He said: “We demand exactly the same from the players, in terms of their desire and work ethic.
“We all know what we want to achieve.
“It is a positive camp at the minute, and every single player is pushing for their place.
“Everyone is on the same path and we are all wanting to succeed.”
City’s interim boss is aware of the threats Saturday’s eighth-placed hosts will present, but hopes his side can relish the challenge.
Trueman added: “Exeter had a good result at Stevenage in midweek, so we know we will be up against a strong team.
“Their forward line is dangerous and we are aware of their strengths, but nothing will change our effort and application heading into the match.
“We have to make sure we are at our best, and are looking forward to the challenges the game will bring.”
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