Bradford City has beaten off competition to secure the signing of striker Danny Rowe from Oldham Athletic - for an undisclosed fee.
The experienced frontman has put pen to paper on an initial 18-month contract, which see him remain at the Utilita Energy Stadium until at least the summer of 2022.
Having spent time as a youth at Manchester United and Preston North End, Rowe made a name for himself at AFC Fylde, where he netted 189 goals in 290 appearances prior to moving to Boundary Park.
The 6ft 1ins forward already has eight goals to his name for the Lancashire outfit this season, including a long-range drive at Valley Parade - against the Bantams - in the Emirates FA Cup.
Rowe said: “I am very happy to be here, at what is a massive club at this level.
“I got the call and was desperate to get the deal done and signed. I am concentrated on climbing up the table with Bradford City.
“I have joined to score goals and win games. I cannot wait to get going and am here to stay and be successful.”
City’s interim manager, Mark Trueman, said: “Danny is a player we are really excited to have through the door as the latest of our January recruits in the forward department.
“He has been on our radar since long before the window opened, and turned down several other offers from across the division to be here.
“As well as experience and professionalism, Danny brings a real goal-scoring threat to our frontline - which we have already seen a lot of this season.
“He was desperate to join Bradford City, and we are certainly looking forward to seeing him hopefully score plenty of goals for us.”
Rowe will wear No.28 in claret and amber and is now available to sponsor by e-mailing commercial@bradfordcityfc.co.uk. His signing is subject to the relevant EFL and FA clearances.