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19 July 2021



19 July 2021

Bradford City AFC is delighted to announce a substantial two-year deal with Morrisons - who become the club’s newest main partner. 

A ground-breaking collaboration, this agreement will see the launch of the all-new Morrisons Community Partnership, whereby the Bradford-based supermarket will distribute a total of 5,000 free tickets per season for City fixtures, over the course of the next two campaigns.

For five home matches during 2021/22, and then in 2022/23, Morrisons Community Champions will ensure tickets to catch the action at the Utilita Energy Stadium make their way into the hands of local families who have had a challenging year, by working with schools and community groups in their area.

Morrisons branding will also be installed inside Valley Parade, and will be displayed front and centre in the stadium’s JCT600 Family Stand (West), while City merchandise will be available to purchase in various Morrisons stores across the district.

Founded in Bradford in 1899, Morrisons is the UK’s fourth-largest supermarket, with 497 stores. Its Bradford headquarters can be found at Hilmore House on Gain Lane.

City’s chief executive officer, Ryan Sparks, said: “We are absolutely delighted to welcome one of the country's biggest names to Bradford City AFC - as a proud main partner.

“I would like to take this opportunity to thank David Potts and his fantastic team at Morrisons for supporting our vision for this football club.

“As part of this partnership, Morrisons will be making thousands of tickets available to those in the greatest need, following a challenging 18-month period - the likes of which the vast majority of us have never seen before.

“I would like to congratulate Davide Longo and our commercial team for getting this partnership off the ground. I, for one, am excited about its potential for the future, as we look to grow and develop with another Bradford-bred powerhouse.”

David Potts, chief executive officer of Morrisons, said: “We are very proud of our Bradford roots, and are delighted to be partnering with another Bradford-born organisation - particularly because the Bantams have such a strong heritage and links to the community.

“Our Community Champions will be working with schools and local groups to give tickets to families in Bradford, and we hope the opportunity to visit Valley Parade will bring some much-needed excitement to people - after such a tough few months.”

Longo, the club’s commercial director, added: “We are over the moon to have got this partnership with one of Bradford and the country’s biggest hitters off the ground, and are delighted to welcome Morrisons as our newest main partner.

“The work Morrisons will be doing through this partnership - in looking out for those who are most in need of support, after an 18-month period like no other - cannot and will not go unnoticed.

“It is our job and our vision to help fill the Utilita Energy Stadium - week in, week out. We must thank David Potts, David Scott and the fantastic team at Morrisons for sharing this - and wanting to constantly strive for better, while doing great things for the local community.

“This partnership represents two proud Bradford businesses coming together to create positive change, not just for one another, but for thousands of other people, too.

“We cannot wait to properly get to work on what will be a ground-breaking project for this football club, and are looking forward to further fulfilling the huge potential of this exciting partnership.”

To find out more about Morrisons, and complete an online shop, please CLICK HERE.

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