The club can reveal its iFollow video match pass sales figures from the month of February - which show a further increase on January's like-for-like numbers.
The Bantams contested five Sky Bet League Two matches over the course of the month, seeing their record-high figure for individual sales per match broken, and a further near-five-per-cent increase on January's figures.
When travelling to Exeter City on Saturday February 6, City supporters snapped up 3,095 match passes, the club's highest of the season so far.
This was followed by further away hauls of 2,923 and 2,937 at Cheltenham Town and Walsall respectively, on top of additional home pass figures of 662 (Morecambe) and 776 (Leyton Orient).
Overall, on the basis of the club claiming £8.34 per £10 iFollow video match pass purchased, City’s total Sky Bet League Two takings from iFollow video match passes in February was £80,589.42.
This figure also takes into account that, for all Sky Bet League Two fixtures, monies from the first 500 passes purchased by away club supporters go directly to the home club, with funds from each pass thereafter being allocated to the away side.
This means, for away Sky Bet League Two fixtures, City only take profit from the sales of the 501st iFollow video match pass onwards though, for home matches, take profit from up to the away side’s first 500 passes sold.
iFollow video match pass sales figures for Sky Bet League Two matches in February are as follows:
- Exeter City v Bradford City - Saturday February 6 - 3,095 iFollow video match passes - approximately £21,642.30
- Bradford City v Morecambe - Tuesday February 16 - 662 (+270 away) iFollow video match passes - approximately £7,772.88
- Cheltenham Town v Bradford City - Saturday February 20 - 2,923 iFollow video match passes - approximately £20,207.82
- Bradford City v Leyton Orient - Tuesday February 23 - 776 (+500 away) iFollow video match passes - approximately £10,641.84
- Walsall v Bradford City - Saturday February 27 - 2,937 iFollow video match passes - approximately £20,324.58
The club will reveal February's full iFollow viewing figures at the beginning of March.