The Bantams are urging supporters to recycle used pairs of football boots, as part of Utilita's new 'Football Rebooted' campaign.
Launched by City's principal partner and former England and Premier League goalkeeper David James MBE, the campaign has been created to help the nation recycle at least one million pairs of 'pre-played' football boots and astro boots.
It will help save money for families, as well as 136,000 tonnes of carbon - the same as taking 7,000 cars off the road for a year, or turning the energy off in one million medium-sized houses for a week.
The 'donate-and-claim' campaign enables anyone with spare football boots or astro boots to request a freepost 'boot bag' to donate their boots, after which their boots will appear at one of many claim stations that will pop up in parks, training grounds, and at some of the UK’s largest football clubs.
Premium pairs of the 'most-wanted' retro boots and former and current players’ boots and other items will also be in the mix, giving anyone a chance to come along and grab a pair.
The campaign is strategically designed to put an aspirational spin on a mechanic that will get high-quality boots through to families struggling to afford new ones.
It comes after Utilita’s State of Play report revealed, out of the 74% of families who had been impacted financially by the pandemic, 18% will not be able to send their children back to grassroots football, as they cannot afford equipment.
James MBE said: "Right now, there are millions of pairs of football boots that people have grown out of or replaced, and we need to make sure they do not end up in landfill.
"Getting these boots replayed through Utilita’s Football Rebooted campaign will not only save players a few quid, but will also act as an important reminder about the power of upcycling and reusing items that still have a lot of life left in them."
Bill Bullen, founder of Utilita - the only energy company created to help households use and waste less energy - added: "Most consumers are becoming more thoughtful about how their choices impact the environment, but sometimes life gets in the way of making the right choice.
"That is why we have created Football Rebooted, which makes recycling football boots with plenty of life left in them really easy.
"The campaign has been shaped by grassroots football players, coaches and parents, so uses carbon-saving examples that really resonate with this audience - home energy usage and taking cars off the road.
"It has been incredibly encouraging to see football players as young as six years old talk passionately about the importance of protecting the environment."
Find out more information about the campaign - and get involved - by CLICKING HERE.