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19 May 2021



19 May 2021

Bradford City AFC is delighted to welcome Atropa Pharmacy as the club’s official healthcare partner. 

The online pharmacy provider has agreed terms on a substantial five-figure contract to become a principal partner of the Bantams. 

From its Hull headquarters, Atropa has rapidly grown into a national provider, and offers a free prescription delivery service to patients across the UK which has proved invaluable throughout the COVID-19 pandemic.

This agreement will see supporters able to order medication directly from the clinic, which will be delivered straight to your door - having filled out leaflets to be distributed by the club, which can be downloaded HERE. 

Atropa will display branding inside the Utilita Energy Stadium, as well as appearing on the sleeves of City’s Papa John’s Trophy shirts in the first three matches of the 2021/22 season. 

The club’s commercial director, Davide Longo, said: “I am delighted to welcome Atropa Pharmacy on board, as our official healthcare partner. 

“Online services have been an integral part of life for people of all ages throughout the pandemic, and Atropa’s vision is clearly aligned with that.  

“Through their online management app and free delivery service, Atropa will ensure medication is delivered safely and efficiently to our supporters’ homes. 

“You can sign up today - by downloading, completing and returning the form attached to the bottom of this article - to receive the fantastic service.

“I would like to take this opportunity to thank our hard-working friends at Atropa for their support, and am looking forward to developing a long and healthy relationship with them in the future.”

Atropa managing director, Bryn Smales, said: We are extremely proud to become the official healthcare partner of Bradford City - and look forward to working closely with everyone connected with the club to support the health and wellbeing of players, staff, supporters and the wider community.

“As a rapidly-developing online business, providing prescription delivery and private clinical services to patients and businesses across the UK, we have a growing requirement to expand the Atropa brand presence.

“Our partnership with Bradford City will give us the perfect vehicle to achieve this across West Yorkshire and beyond.” 

Atropa’s John Holmes - pictured above alongside Longo - added:We are very excited to add Bradford City to our growing portfolio of professional sports clubs, and see this as the ideal opportunity to connect and engage with supporters and businesses - in an area with such a strong sporting heritage.

“We are very much looking forward to developing a mutually-beneficial relationship with the club, and supporting the health and wellbeing of the wider community through our free prescription delivery and private clinical services.”

To receive Atropa's free medical prescription delivery service, please download, complete and return the official form to the Utilita Energy Stadium, by CLICKING HERE

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