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Club News


12 May 2021

The club can reveal its iFollow video match pass sales figures from the month of May. 

The Bantams contested two Sky Bet League Two matches over the course of the final month of the campaign - one each at home and away. 

When travelling to Morecambe on the last day of the season, a total of 1,188 iFollow video match passes were snapped up by City supporters. 

When entertaining Scunthorpe United, meanwhile - in the club's annual memorial fixture - 239 passes were purchased on top of 'City For All' season-ticket holders. 

Overall, on the basis of the club claiming £8.34 per £10 iFollow video match pass purchased, City’s total Sky Bet League Two takings from iFollow video match passes in March was £10,516.74

This figure also takes into account that, for all Sky Bet League Two fixtures, monies from the first 500 passes purchased by away club supporters go directly to the home club, with funds from each pass thereafter being allocated to the away side. 

This means, for away Sky Bet League Two fixtures, City only take profit from the sales of the 501st iFollow video match pass onwards though, for home matches, take profit from up to the away side’s first 500 passes sold. 

iFollow video match pass sales figures for Sky Bet League Two matches in April are as follows: 

- Bradford City v Scunthorpe United - Saturday May 1 - 239 (+334 away) iFollow video match passes - approximately £4,778.82

- Morecambe v Bradford City - Saturday April 5 - 1,188 iFollow video match passes - approximately £5,737.92

These figures mean that, over the course of the 2020/21 campaign, iFollow video match pass sales have generated a total profit of £470,651.22 for Bradford City AFC. 

Your magnificent support is hugely appreciated. 

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