Derek Adams stressed the importance of his side to turning chances into goals, following City’s 1-1 draw with Northampton Town.
Adams insists the Bantams must begin to take the opportunities that come their way if they wish to get the results their performances warrant.
The City boss was pleased with Charles Vernam’s equaliser, but is adamant they must start dispatching teams if they wish to push for promotion.
He said: “It is the story of our season. We did not take our chances when they came along.
“We have to get that win that our play, at times, deserves.
“I think the players have shown they can be competitive today, we just have to be that one step better than the opposition and put the ball in the back of the net.
“It is unfortunate for us that we have not been able to get the goals to get the victory.”
Adams highlighted the level of opposition his side has faced in their recent fixtures, with the Bantams unbeaten in six games across all competitions, despite facing the division's top four sides.
The Scot took encouragement from the fact that none of the high-flying sides were able to beat City, suggesting it is a reason for optimism.
He added: “We have had to play against all the top teams in a short space of time. In any game you play against a team at the top, it is always going to be tight.
“Forest Green, Port Vale, Swindon, Exeter - they have all been tight games.
“We have competed well against them: the only one we were able to beat was Swindon but the others were not able to get the better of us.”
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