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18 January 2022

Bradford City AFC is pleased to announce a new strategic partnership with Excelledia Ventures, which sees the launch of Dezign Space @ Bradford City AFC, a first-of-its-kind open innovation platform. 

A global leader in digital innovation, Excelledia will assist the Bantams in providing a vision of digital innovation for people across the district, including supporters, staff and players. 

The platform allows the people of Bradford to test new digital ideas, have them reviewed by experts in artificial intelligence, machine learning, robotic process automation and digitisation, and have prototypes built at no cost to them. 

The Dezign Space ecosystem includes analysts, technocrats, mentors, thought leaders and industry leaders across the globe who accelerate product development, partnerships, and networking in the areas of information technology and digital innovations.

Formed in 2018, Excelledia Ventures is a business-performance management company specialising in people, processes, and technology, helping organisations become significantly more efficient, effective and sustainable through the integration of digital technologies such as artificial intelligence, machine learning and data analytics, to global principles and standards. 

To access Dezign Space @ Bradford City AFC and pitch your digital innovation ideas, please CLICK HERE. 

Mark Burns, managing director of Excelledia Ventures UK and Europe, said: “Dezign Space @ Bradford City AFC serves as a launchpad to grow new ideas and create new businesses and high-skill jobs in Bradford. 

“Excelledia Ventures is one of the best destinations for digital innovation, due to its diverse portfolio across enterprise management system, artificial intelligence, data analytics, digitisation, digital innovation, e-learning, collaboration, augmented reality, virtual reality, automation, consulting and training.”

Muhammed Farooque, global chief executive officer of Excelledia Ventures, added: “Dezign Space @ Bradford City AFC is indeed aligned to our vision to inspire and mission to serve. 

“This unique ecosystem will provide an opportunity for every citizen of Bradford to collaborate with the global innovation ecosystem to prototype and test every idea with the guidance of experts from Excelledia Ventures. 

“Brilliant ideas may have the opportunity to partner with Excelledia Ventures to explore joint commercialisation of products and/or run commercial pilots.”

City’s commercial director, Davide Longo, said: “We are delighted to be launching the Dezign Space in partnership with Excelledia Ventures, as part of an exciting new partnership aimed at creating even more opportunities for the people of Bradford. 

“With this platform, we are able to become an even bigger pillar of our local community, aiding digital innovation in the city and opening doors for anyone interested in sharing their ideas. 

“Working alongside a global leader in digital innovation enables us to further fulfil the responsibility we share in enabling and facilitating progress in business-performance management across the district. 

“I would like to thank Mark Burns and his team for their hard work in helping bring our vision to life, and encourage everyone to take a look at the Dezign Space portal to help develop their digital innovation ideas.”

To access Dezign Space @ Bradford City AFC and pitch your digital innovation ideas, please CLICK HERE. 

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