Bradford City AFC is delighted to announce record sales figures of the club’s all-new, Macron 2022/23 home shirt.
A total of 2,319 units mean like-for-like sales are up 36% on last year, over a 27-day selling period, which in turn represented an increase of 53% on figures from the 2020/21 season.
Launched alongside the ‘Own It’ campaign, the first jersey of the Macron era has witnessed unprecedented sales, with first-week numbers of 1,404 falling just 304 units short of last season’s 27-day total of 1,708.
The 2022/23 Macron home shirt will be the final-ever fully-striped Bradford City AFC shirt, following the introduction of a new EFL regulation from the beginning of 2023/24.
In order to further aid those suffering from colour blindness, shirts with striped patterns must have a solid, single-colour rear, going forward.
The club’s retail manager, Dale Whiting, said: “We have been very impressed by the demand we have seen for the new home shirt, after what has been a very busy first month for the all-new Bradford City Store.
“Our 2022/23 strip has proven very popular indeed, with more stock already on the way over from Italy in order to cope with high demand.
“Macron certainly impressed with a classic design, and we have been delighted by how the kit has gone down among supporters, as we once again announce record sales figures.
“We are excited to see how numbers compare across our away and third strips for the coming campaign, with further stock of the new-look training range set to arrive in-store this week.”
To shop the club’s 2022/23 replica kit range, please CLICK HERE.
To see the 2022/23 home strip in action at Valley Parade, purchase tickets to the Bantams’ season opener against Doncaster Rovers on Saturday July 30, by CLICKING HERE.