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Club News


8 March 2022

Club News


8 March 2022

Bradford City AFC is pleased to announce an official partnership with Her Game Too. 

Launched on International Women’s Day, the new relationship will see a presence of #HerGameToo around the Utilita Energy Stadium, while a fixture dedicated to the cause will be hosted at Valley Parade next season. 

As part of the partnership, the club will also continue to carry a dedicated matchday helpline where women can anonymously report sexist abuse. This feature will also be carried into the Official Bradford City AFC App.

This helpline will be merged with the club’s existing anonymous matchday helpline, and can be reached by texting 07949 814243. 

Her Game Too is a UK-based campaign fighting against sexism and misogyny in football, tackling issues within the sport and media. 

It was founded in May 2021, out of frustration and a need for change, by 12 passionate female football supporters - who are committed to growing the campaign with the aim of fostering an ethos in football where women are welcomed and respected equally. 

Marco Townson, the club’s equality and diversity champion, said: “We are extremely proud to be partnering with Her Game Too. 

“As a club, we pride ourselves on inclusivity and equality, and champion the diversity we see, both at the Utilita Energy Stadium and in Bradford as a city. 

“The work Her Game Too has done in making football a more accepting place for women is nothing short of remarkable, and in such a short space of time since launching last year, the level of publicity they have achieved is fully deserved. 

“We are excited to take our partnership from strength to strength, and urge women to make use of the resources we have both on our app and with our anonymous matchday text helpline in order to report sexism and make football everyone’s game.”

Jessica Furness, co-founder of Her Game Too, said: “Her Game Too is a movement set up by 12 female football fans with the aim to raise awareness of the sexist abuse in football. 

“Our aim is to tackle the misogynistic culture surrounding football so that we can create a better and more inclusive atmosphere for female fans for now and the next generation.

“We feel it is important to have the support and backing of football clubs throughout the country and across all levels, so we are delighted to be partnering with Bradford City AFC and we really look forward to working together. 

“It is great to have announced this exciting partnership on International Women's Day in particular. 

“This is a vital step to help promote women and girls' participation in football - celebrating female staff and supporters - and we thank the club very much for its support. Happy International Women’s Day, everyone!”

To report sexist abuse at the Utilita Energy Stadium, please anonymously text 07949 814243 or download the Official Bradford City AFC App. 

To find out more about Her Game Too and the important work being done, please CLICK HERE. 

To read more on International Women’s Day, please CLICK HERE.

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