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Club News


4 March 2022

Bradford City AFC has climbed another 15 places to 28th - in the 2020/21 Fan Engagement Index. 

The score following last season represents a 58-place rise over the course of two years, since the concept was composed.

Having been ranked 86th in the inaugural table when the index was launched following the 2018/19 campaign, the Bantams then climbed to 43rd in last season's standings, based on 2019/20. 

Published last week, the latest review - which ranks each of the 92 professional clubs in England based on fan experience and engagement - is compiled annually by Think Fan Engagement. 

This year, the Bantams scored a total of 100 points - broken down into dialogue (45), governance (20) and transparency (35). 

Points were scored largely as a result of City's recently-created dedicated Twitter supporter services account, @bcafchelp, and subsequent dialogue with supporters, as well as the re-introduction of fans' forums. 

Kevin Rye, director of Think Fan Engagement, said: "Whilst we all want the best on the pitch, success on it cannot be sustained if what goes on behind the scenes is not working properly, particularly with fan engagement. 

"Ryan Sparks and his team have put in a lot of work to rebuild trust after a torrid period a few years ago, which is reflected in the fact they are showing improvements year on year in the Fan Engagement Index.

"That will, in the long run, build a more robust business, and a better football club."

To view the 2020/21 Fan Engagement Index in full, please CLICK HERE

To keep up to date with information and affairs on Think Fan Engagament, head over to their official Twitter page. 

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