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'TAKE ME HOME' NOMINATED FOR FOOTBALL BUSINESS AWARD

30 March 2022

Club News

'TAKE ME HOME' NOMINATED FOR FOOTBALL BUSINESS AWARD

30 March 2022

City's 'Take Me Home' 2021/22 season-ticket campaign has been shortlisted for the Best Club Marketing Initiative prize at the 2022 Football Business Awards. 

The nomination is the club's second in as many years, after the Bantams' 'City For All' campaign scooped bronze in the same category in September's delayed 2021 ceremony

In their 10th year, the awards celebrate outstanding performances in football media, marketing, business and technology departments. 

City have been nominated for a 2021/22 season-ticket campaign which was launched ahead of the first season with supporters permitted back at the Utilita Energy Stadium following the COVID-19 pandemic. 

The ‘Take Me Home’ campaign is led by a moving video, focussing on an older supporter who - having not been able to attend matches since March 2020 - is making his way back to Valley Parade. 

Along the way, he encounters fellow Bantams who are also returning to BD8, all accompanied by an emotionally-produced instrumental version of a City favourite, ‘Take Me Home’ - having received permission from BMG Rights Management Limited who own the rights to John Denver's 'Take Me Home, Country Roads'.

The club has been nominated alongside Aston Villa, Leeds United, Chelsea, Fulham, Norwich City and Rangers. 

The winner will be revealed at the annual awards ceremony in London on Friday May 27. 

For more information on the Football Business Awards, and to view the full list of this year's nominees, please CLICK HERE


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