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YOUR CITY. YOUR SAY. SUPPORTER FEEDBACK

31 March 2022

Bradford City AFC can today reveal supporters’ feedback from the club’s ‘Your City, Your Say’ survey. 

Launched in November last year, the survey was designed to provide supporters with an opportunity to have their say on the Bantams’ future identity, in the lead-up to the club’s 120th anniversary. 

Open for a total of seven weeks to anyone to have ever purchased a season ticket or match ticket at Valley Parade, the survey saw each response recorded and registered with equal validity. 

It was divided into general questions on Bradford City AFC, and questions on the current crest and brand, with the results therefore split accordingly. 

Close to 5,000 City supporters engaged with the survey - which began on Friday 5 November 2021 and ended on Friday 24 December 2021 - offering their thoughts on its contents. 

Results of the survey can now be read by visiting bradfordcityafc.com/YourCityYourSay. 

Of those who answered, 78% of supporters refer to the club as ‘Bradford City’ with over 98% answering ‘Bantam’ when asked which animal represents the club the most. 

The main club colours, according to 89% of the responses, are Claret and Amber, with 84% believing these colours should remain on the crest. 

Ninety per cent believe the Bantam should remain on City’s crest, with 78% answering that the ‘BCAFC’ word mark should be removed. 

Eighty-five per cent believe the shield should remain on the crest, with 74% feeling the bottom banner should be removed. 

The five most common values related to Bradford City AFC which came to the minds of supporters were honesty, affordability, family, ambition and inclusivity.

To read the results of the ‘Your City, Your Say’ survey in full, please visit bradfordcityafc.com/YourCityYourSay. 

Bradford City AFC would like to take this opportunity to thank each supporter who completed the survey. The club will now proceed with the next stage of the ‘Your City, Your Say’ project, and aims to further consult supporters towards the latter stages of 2022 before any decisions on the club’s future identity are made. 


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