Human Relief Foundation has agreed a new and improved deal with the Bantams, which will see it remain the club’s official charity partner heading into the 2022/23 campaign.
The international humanitarian relief and emergency aid charity, established in 1991 and working in Bradford for over three decades, will also continue to serve as City’s official website sponsor, through a principal partnership with the club.
HRF will provide players, staff and supporters with the opportunity to be involved in various humanitarian activities locally and internationally, while continuing to be recognised around Valley Parade and on the sleeves of City’s Papa John’s Trophy group stage shirts next season.
The charity works across the globe providing emergency aid and humanitarian support to people suffering as a result of conflict, social upheaval, poverty, and environmental disaster, with its projects working to support millions of people across Africa and Asia since launching.
This extension follows the joint work done earlier this year in partnership with the Bradford City Community Foundation, in launching an emergency appeal aimed at aiding those affected by the ongoing crisis in Ukraine.
Oliver Denton, marketing and communications manager at HRF, said: “We are extremely happy to continue our partnership with Bradford City AFC in being the club’s official charity partner.
“Both parties have a great passion for Bradford and are keen to see the city continue to be recognised for its many achievements - past, present and future.
“HRF strongly believe Bradford City has a great impact on the local community and, with this in mind, we hope to work on many projects and campaigns together, both locally and internationally.”
City’s chief commercial officer, Davide Longo, said: “We are delighted to have agreed another year to our partnership with Human Relief Foundation, which continues to aid people in need across the globe.
“The work they continue to do to this day, over 30 years since their inception, is nothing short of extraordinary, and we are proud to be further strengthening our ties with such a fantastic charity with great values.
“HRF showed great courage to lead an emergency appeal in aid of the victims of the Ukraine conflict earlier this year, which both ourselves and our Community Foundation played an important part in. Their reaction to the crisis was nothing short of commendable, and enabled us to collectively offer a helping hand to as many people as possible.
“We want to be able to continue this kind of work, while also opening doors for supporters, players and staff to be deployed in less economically-developed countries in order to help those less fortunate than ourselves.
“We thank HRF for their continued work and support, and are looking forward to further backing their fantastic work over the course of the coming campaign.”
To find out more about the work of Human Relief Foundation, and to get involved, please CLICK HERE.
To continue to contribute towards the Bantams and HRF’s joint Ukraine emergency appeal, please CLICK HERE.