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30 May 2022



30 May 2022

Sponsored by

Bradford City AFC is delighted to announce that Regal Food Products Plc will become the club’s official shorts sponsor from the 2022/23 campaign. 

Regal has been associated with the club since October last year - when an initial two-year partnership was first introduced ahead of next season. 

This move represents the latest development in City’s relationship with the Bradford-based company, and sees the reveal of the first component of a 2022/23 strip since last week’s announcement of an all-new kit and retail partnership with Macron. 

It will see the multi-million pound business, formed in 2001 on the foundation of 30 years’ experience in the bakery and confectionery sector, take prominence on the rear of the Bantams’ playing shorts, across each of the home, away, third and goalkeeper strips for the next two seasons.

The two parties will continue to engage with and provide exposure in local communities, strengthening a collective presence across the district. 

Regal supplies a range of retailers - from corner shops to high-profile supermarkets including main club partner, Morrisons - with a wide selection of delicious food. 

Their products, which are enjoyed by hundreds of thousands of people across the United Kingdom, can be viewed by CLICKING HERE. 

Faz Ali, group sales marketing director of Regal Food Products Group Plc, said: “We are very proud to be sharing the news of becoming official shorts sponsors of Bradford City AFC. 

“This partnership is more than just a logo on a football kit. This is a stamp of commitment and promise, not just to the club but to the people and communities of Bradford.

“More exciting plans are already well underway, and we look forward to sharing more developments and partnership news within the coming months.”

City’s chief commercial officer, Davide Longo, said: “We are pleased to be able to announce this development in our partnership with Regal Foods, which represents the latest step forward in the community for both parties. 

“Our relationship has already been very well received across the district since it was first announced last year, and we have thoroughly enjoyed working with Faz Ali and his fantastic team. 

“We cannot wait to see the iconic Regal brand on the back our playing and replica shorts from next season, and have already had a glimpse into how classy it will look thanks to the brilliant work of our new kit and retail supplier, Macron. 

“I would like to take this opportunity to thank Faz and his colleagues at Regal for their continued support, and are looking forward to taking this partnership to further heights.”

For more information on Regal Food Products Group Plc, please CLICK HERE. To search the range of food products Regal has to offer, please CLICK HERE.  

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