TL Dallas Group has agreed a new and improved long-term partnership with Bradford City AFC, which will see The TL Dallas Stand (South) remain in place for at least the next three years.
The Bradford-based insurance broker has invested a significant five-figure sum to remain one of the Bantams’ principal partners, and take its affiliation with the club beyond the 20-year mark.
The extension of this long-standing relationship will see TL Dallas continue to be referred to as the club’s official academy partner, on the back of a hugely successful campaign among City’s youth ranks.
‘The Bradford End’ on the south side of the Utilita Energy Stadium will remain The TL Dallas Stand, having first been unveiled in 2003.
The Low Moor business is one of the UK’s leading independent insurance and credit-insurance-broking groups, with 12 nationwide offices in addition to its BD12 base, stretching from Shetland to London.
Mike Martin, group director at TL Dallas Group, said: “The partnership with the club has been extremely successful over the years.
“We have made some excellent friendships with other sponsors and are very proud of our association, as a business that has been in Bradford for over 100 years.
“Our guests are always very complimentary of the friendliness and fantastic hospitality at the club, and this has contributed towards the success of our corporate sponsorship.
“To continue seeing The TL Dallas Stand in place is great. We have had various business connections with the club dating back to the 1920s, so are looking forward to continuing strong relationships.”
City’s commercial manager, Michael Shackleton, said: “We are delighted to be extending one of our longest-standing agreements by another three years, and are looking forward to continuing our affiliation with TL Dallas Group.
“This is one of the club’s most iconic partnerships, with TL Dallas being a real cornerstone of our business for over 20 years.
“The backing they continue to commit to is crucial, greatly appreciated and a credit to our friends at TL Dallas. We move even further forward with a strong working relationship.
“Our thanks go to Mike and his fantastic colleagues for their unwavering support, as we look forward to taking this partnership from strength to strength.”
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