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Club News


4 November 2022

Club News


4 November 2022

Bradford City AFC has today proposed three crests for supporters to vote on, to determine which will be taken forward as the club’s identity from 1st July 2023, following the latest Your City, Your Say survey.

Supporters can now take their pick from two new designs, and the club’s existing crest, in a final survey on the Your City, Your Say website, which will be open until 11.59PM ON SUNDAY (November 6). 

City’s chief executive officer, Ryan Sparks, said: “Following our last consultation period, we felt it was important to act upon the feedback received from our supporters. 

“We appreciate all the feedback we have gathered throughout each stage of the project. This engagement has informed the direction of our next steps, and led to the proposals you see today.

“It would be fantastic for as many people as possible to respond to the final survey, which will give us a definitive final position on our future identity.”

Luke Flacks, director of brand, marketing and media, said: “Upon the conclusion of the second survey, we immediately started work on adapting the initial design proposal in line with supporters’ feedback. The depth of the feedback has also given us an opportunity propose a brand-new bantam design as an alternative solution.  

“While the ‘strength’ and ‘confidence’ of the initial bantam design were liked, it was clear that supporters felt it would benefit from greater detail. We have therefore amended the initial proposal so the bantam has extra detail in its face and body, including the addition of stripes in the tail to further define its characteristics.

“The second new proposal still encompasses a feeling of strength and confidence, but the bantam has a radically different bodily shape and design features. It also has the addition of a ball included under its foot, again in response to feedback from the latest survey.

“The keeping of the club’s unique shield was well received by supporters. Both new design proposals now incorporate claret and amber stripes with two different styles, as well as the addition of extra colours to further accentuate its shape.”

The club is now inviting all supporters to vote on which crest should be taken forward via the third and final Your City, Your Say survey - open NOW until 11.59PM ON SUNDAY (November 6). To complete it, please CLICK HERE.  

Further information, including an amended supporters’ pack and short animations about the build and characteristics of each proposal, can be found on the Your City, Your Say website:

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