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Club News


8 November 2022

Bradford City AFC’s current crest will remain in place, following the conclusion of the club’s Your City, Your Say campaign.

The project invited supporters to have their say on City’s future identity, in the lead-up to the Bantams’ 120th anniversary in 2023. It first launched in November 2021, and saw three all-new designs proposed over the course of the latter two stages.

Results from the final survey, opened last week, saw option ‘C’ - City’s current crest - take 61% of over 5,000 total votes. Option ‘B’ was chosen by 26% of supporters, with option ‘A’ taking 13%.

To visit the dedicated project website, and view Your City, Your Say’s different stages, please CLICK HERE.

The club’s chief executive officer, Ryan Sparks, said: “We would like to thank every supporter who has taken the time to interact with our Your City, Your Say project over the course of the past 12 months, and are very grateful for the feedback we have received.

“We always endeavour to operate hand in hand with our supporters, to whom this club truly belongs, and this is something we considered essential on such a significant, emotive subject.

“Implementing a strategy across all areas of an organisation is important, but there can often be risks associated with doing so in isolation. As with many other topics, a certain level of due diligence is required on something belonging to the club which has not been changed for 30 years, and we have learnt a great deal from this project over the course of the past 12 months.

“While introducing a new identity was something which would have undoubtedly benefited the organisation moving forward, this is outweighed by our core values of transparency and inclusion, which we hold highly and have carried throughout each stage of the process.

“This has been a valuable exercise on many levels, which has further shaped our thinking for the way we will continue to operate our club, as well as informing our wider knowledge base with regards to what is important to supporters, from a brand perspective and beyond.

“We are constantly looking at ways in which we can strive to improve as a club, in every single department, and that will not stop. We are proud of our heritage and our identity, and will continue to carry it with us on our path to achieving our collective goals.”

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