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Club News


18 October 2022

Club News


18 October 2022

Bradford City AFC can now reveal the latest steps in its Your City, Your Say project, following the conclusion of the most recent survey.

The second Your City, Your Say survey launched on Wednesday October 5 and was open for one week, with supporters able to have their say on the proposed new visual identity. During this time, close to 3,000 responses were submitted.

Results show 53% of supporters want to see the club crest modernised from 1st July 2023 in line with the club’s 120th anniversary. However, of those who voted in favour of modernisation, the majority would like to see changes to the current proposal.

Work is now underway to incorporate supporters’ feedback into further proposals, which will be made available to vote on - alongside the club’s current crest - as part of a final survey this month.

Below is a summary of the strongest trends taken from the survey:

The Bantam

The largest trend from supporters’ feedback was that the bantam design was too simplistic and needed more detail.

Furthermore, supporters felt the bantam may benefit from having something placed under its foot, with a football being the most common choice.

The change of direction (looking to the right) was perceived as a good move, while the ‘strength’ and ‘confidence’ of the bantam was also popular with supporters.

The Shield

An overwhelming majority of supporters voted in favour of keeping the shield design incorporated.

The most common feedback was that supporters wanted to see stripes introduced, and that additional colours (black and white being the most popular choices) would also be beneficial.

The Typography

The small ‘c’ in the wordmark structure was a point of confusion, with supporters feeling the rationale behind it was too subtle.

Supporters liked the idea of having a bespoke club typeface, but there were suggestions the proposed lettering style needed further refinement, as some letters could be misinterpreted for others.

A further breakdown of results can be viewed on the project website, HERE.

The club would like to take this opportunity thank all supporters who have taken the time to share their thoughts and feedback throughout each stage of the Your City, Your Say project.

Further updates will be shared on the Your City, Your Say website before the end of October.

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