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CITY ACHIEVE FAMILY EXCELLENCE STATUS FOR SECOND YEAR RUNNING

19 May 2023

Club News

CITY ACHIEVE FAMILY EXCELLENCE STATUS FOR SECOND YEAR RUNNING

19 May 2023

Bradford City AFC has been awarded the EFL’s 2023 Family Excellence Status for the second season running. 

Awarded for exemplary work in engaging families on matchday, the accolade has been achieved by a record number of 66 EFL clubs for their work over the past campaign. 

This figure recognises continuous improvement and best practice in family engagement across the leagues and supports clubs’ efforts to attract and retain young fans of the future.

City were paid two random visits by EFL representatives throughout the campaign - one against Stockport County in October 2022 and the other against Colchester United in March. 

The club was scored out of 10 on each of the visits across a number of different areas, finishing with an overall score of 7/10.

This ranked the Bantams 13th in Sky Bet League Two - up five places from last year - and up one place to 52nd in the EFL standings. 

City carded its highest score of 9/10 on the 'website' touchpoint, with 8s on 'ticketing', 'inside the stadium' and 'travel and last mile', a 7 in 'facilities', 6s in 'social media', 'retail and merchandise', 'refreshments', 'matchday staff', 'post-game feedback' and 'feeling valued', and a 5 in 'outside the stadium'. 

Now in its 15th year, the Family Excellence Scheme recognises the continuous improvement and best practice that emerges across the League and rewards Clubs for their efforts in attracting and retaining young supporters.

A full list of EFL clubs to receive the Family Excellence status can be found by CLICKING HERE. 


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