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26 September 2023



26 September 2023

Bradford City AFC is pleased to announce an extension to its partnership with First Bus across West Yorkshire

The agreement will see the continuation of sustainable long-term initiatives aimed at improving supporters’ experience around matchday, with the services First Bus provides in the city and the wider region. 

The transport operator, with its Bradford depot on Bowling Back Lane, will remain an official club partner for the 2023/24 season, taking up various branding opportunities inside the University of Bradford Stadium. 

Lucy Mottram, marketing manager for First Bus in West Yorkshire, said: “This cements our already strong links with the club, and we are delighted to promote its continued development in the league as well as supporting greener options for fan travel.” 

First Bus has a clear strategy to reduce emissions and create cleaner air in towns and cities. This is being achieved locally with the introduction last year of 39 new buses in Bradford, operating to the best ultra-low emissions standards and the retrofit of technology to the exhaust systems of the existing fleet to match this performance.

Lucy added: “This partnership builds on our shared goal of helping to reduce the carbon footprint of football fans.

“We are ready to do more to connect local people to the club they love and will continue to be at the heart of the matchday experience with a great value ticket offer to help fans see the players in action.

“Taking the bus is not only a more sustainable way to travel, it also helps to reduce congestion, which is a benefit to all road users.”

City’s chief commercial officer, Davide Longo, said: “We are delighted to be announcing a continuation of our partnership with First Bus. 

“The first year of our relationship has been a successful one, with hundreds of City supporters saving money on matchday transport to the University of Bradford Stadium, thanks to First Bus’ exclusive discounted travel. 

“We are looking forward to hosting more exciting initiatives to help us encourage greater sustainability among our supporters throughout West Yorkshire, and would like to thank the First Bus team for their help and continued support.” 

First Bus is the largest bus operator in West Yorkshire, transporting over 350,000 passengers a day. For further details, and to plan your journey across Bradford, please CLICK HERE.

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