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Match Previews

MATCHDAY GUIDE: CITY v SUTTON

17 February 2024

Match Previews

MATCHDAY GUIDE: CITY v SUTTON

17 February 2024

- Tickets available until kick-off, from Burlington Street Box Office and online
- LGBTQ+ History Month - Puma Rainbow Ball
- Filipe Morais on field at half-time - March of the Day bucket collection
- FanZone, City Hub and Billy's Coop OPEN, Penny Appeal food truck in operation
- Matchday Draw tickets now available online, in advance of the game
- First Bus discounted matchday travel - Bradford Interchange CLOSED

Graham Alexander's Bantams look for their third-consecutive victory this afternoon at the University of Bradford Stadium, welcoming Sutton United (3.00pm). 

We have put together a handy Matchday Guide with all the information you need ahead of the clash. 

Firstly, a warm welcome to today's Big Match Sponsor, JH Air Conditioning and Refrigeration, Executive Match Sponsor, Blue Dragon Designs, Matchball Sponsor, EWI Store, and Player of the Match Sponsor, AutoSound.

TICKETS

PLEASE NOTE: Supporters are reminded that Under-14s are not admitted into the University of Bradford Stadium unless they are accompanied by a paying Adult or Senior (24+). 

Supporters are reminded that the Valley Parade Ticket Office inside the Bradford City Store will be CLOSED before today's match. 

All matchday ticket sales will be from the traditional Burlington Street Box Office, which is open from 10.00am. 

Please DO NOT head to the Valley Parade Ticket Office before the game, and instead visit the Burlington Street Box Office for all ticketing sales and enquiries.

Supporters are also advised that ticketing phone lines close at 12.00PM on home matchdays, with supporters instead advised to direct any queries to ticketingsupport@bradfordcityafc.com, or visit the Burlington Street Box Office.  

The Burlington Street Box Office at the University of Bradford Stadium will remain open right up until kick-off, allowing those without tickets every opportunity to secure their place inside. 

Six QR code scanning points remain available around the outside of Valley Parade allowing supporters to scan and secure their tickets with the touch of a button. 

When purchasing, supporters will have the option to either receive a physical ticket or an electronic ticket to be sent via e-mail. 

This e-Ticket can either be printed at home and brought along to the game to be scanned on turnstiles, or simply displayed on a smartphone or mobile device to admit entry on the day.

Away supporters will also be able to purchase tickets on the day of the game - in the form of an e-Ticket only. 

This can be purchased by accessing the club's official away ticketing website, which can only be accessed by scanning a QR code point outside the away turnstiles at the University of Bradford Stadium. 

Simply scan this QR code on your smartphone or mobile device, purchase your tickets through our official away ticketing site, access the e-Ticket via e-mail, and have your QR code scanned at the turnstile to admit you. 

Supporters will also be able to secure a suite upgrade for the encounter - subject to availability.

This can be purchased both online via the club's ticketing website or at the Burlington Street Box Office, right up until kick-off on the day of the game.

For full details on matchday admission prices for the contest, please CLICK HERE.

To purchase your ticket, please CLICK HERE.

LGBTQ+ HISTORY MONTH

We will be celebrating LGBTQ+ History Month at the University of Bradford Stadium today, using a special one-off Rainbow Ball produced by EFL partner PUMA. 

The ball will be used in every fixture across the EFL this weekend, with the Bantams also showcasing Rainbow corner flags, which will be on show at Valley Parade today. 

This follows 'An Important Conversation' between the club's director of ticketing and supporter services Marco Townson, City supporter Richard Dunbar, and Bradford City Community Foundation's Oliver Read, published yesterday. CLICK HERE to watch. 

For full details, please CLICK HERE

MARCH OF THE DAY

We will be using this afternoon to promote the March of the Day challenge, starting on Friday March 22, raising money for the Darby Rimmer MND Foundation. 

Stephen Darby's former City teammate Filipe Morais will be speaking on the field at half-time, while bucket collectors from the trek's organiser, Redwood Events, will be appealing for donations. 

Please give what you can to help support a cause so close to all of us here at Bradford City AFC.

To read full details on March of the Day, please CLICK HERE

To make a donation as we aim to raise £50,000, please CLICK HERE

MATCHDAY DRAW

This afternoon sees the return of the club's official matchday draw, offering the opportunity to win six special prizes at the University of Stadium. 

For just £2, tickets can be purchased from sellers in and around Valley Parade, with all proceeds donated to Bradford City Community Foundation, with a particular focus on youth development. 

And supporters are reminded that tickets for the Matchday Draw can now be purchased online, in advance of the match, by visiting bradfordcityafcdraws.co.uk.

Winners will be announced in the stadium at half-time, over the club’s PA system and on the electronic scoreboard, as well as across the club’s official social media channels during and after the game. All prizes can then be collected from Valley Parade’s Yorkshire Payments 1911 Main Reception, provided you have your winning ticket with you.

To read full details, please CLICK HERE. To purchase a Matchday Draw ticket now, please CLICK HERE

CITY HUB CAFE

The Community Foundation's City Hub cafe - in the old City Shop on Valley Parade - will be open again ahead of kick-off today, from 12.00pm.

Homemade food and hot and cold drinks are available, for anyone looking for a warm welcome in a calm, family environment ahead of the game.

The City Hub remains open on weekdays between 11.00am and 3.00pm.

FANZONE

The University of Bradford Stadium FanZone will be in operation from 1.30pm this afternoon, to the rear of The Kop, allowing supporters the opportunity to soak up the pre-match atmosphere. 

New for this season, the FanZone has undergone a makeover courtesy of SALT Beer Factory, having debuted against Colchester United, sees a selection of the local brewery's beers available in cans from the FanZone.

BILLY'S COOP

Billy's Coop - located in The Morrisons Family Stand concourse - will be open again from 1.30pm this afternoon, for Junior Bantams looking for some pre-match entertainment. 

Supporters will be joined by Billy Bantam and will be able to pose for photographs and enjoy time colouring in, right up until kick-off!

PENNY APPEAL FOOD TRUCK

Our free food initiative in partnership with Penny Appeal, Bradford City Community Foundation and Bradford City Women, and sponsored by Bradford Lifts, will be back again after today's game. 

The truck is open for one hour between 6.00pm and 7.00pm outside the City Hub on Valley Parade, with unused food from the Hub and University of Bradford Stadium kiosks handed out for free, to help provide for vulnerable members of the local community, while reducing food wastage. 

We remain on the lookout for donations to be made to the truck, whether food, cosmetics, other products or money. To do so, please visit the City Hub. 

For full details on the provision, please CLICK HERE

FIRST BUS MATCHDAY TRAVEL

Our friends at First Bus across West Yorkshire are once again offering discounted matchday travel to the University of Bradford Stadium, exclusively via their app.

Supporters can bag unlimited travel all day for just £3 with the code BANTAMSMATCH. 

Details on how to redeem the offer can be viewed on First Bus' website, by CLICKING HERE

PLEASE NOTE: Bradford Interchange station is closed until further notice, as a result of storm damage. Bus services will be using alternate stops in Bradford City Centre. CLICK HERE to read full details. 

How to purchase your discounted ticket:

  • Step 1 - Download the First Bus App
  • Step 2 - Head to the 'Tickets' tab and select 'Buy'
  • Step 3 - Check your area is 'Bradford'
  • Step 4 - Click into 'Promotions' and choose 'Match Day - Bradford' 
  • Step 5 - Enter the promo code 'BANTAMSMATCH' and buy your ticket(s)
  • Step 6 - Activate your ticket(s) before you travel

PLEASE NOTE: The promo code is only valid to use on home matchdays. 

TURNSTILES & ENTRY

Supporters are advised to arrive as early as possible on matchday, in order to gain admission in time for kick-off. Turnstiles will be open from 1.30PM, with the following the best way to gain access to your seat:

  • THE MORRISONS FAMILY STAND (WEST): Turnstiles W3-W15, which can be located in the Directors’ car park either side of the glass doors to the banqueting suites, which can be accessed from Valley Parade or Burlington Street. The turnstiles will give access to season tickets and match tickets only. The late gate (open until half-time) will be W3, which is the turnstile nearest to Valley Parade. Supporters in wheelchairs can gain access to The Morrisons Family Stand (West) via Gate WD on Valley Parade - or via The Yorkshire Payments 1911 Main Reception, using the lift.  
  • NORTH WEST CORNER: Turnstiles NW3-NW6 - which can be located to the left of the box office as you approach it. The turnstiles will give access to season tickets and match tickets only. The late gate (open until half-time) will be NW6. Supporters in wheelchairs can gain access to the North West Corner through the One In A Million school compound, and then through Gate NWB.
  • THE KOP (NORTH): There are two locations to gain entry to The Kop: behind the stand or from Midland Road. Turnstiles N1-N8 (four near to the box office and four near to the Bantams Bar entrance) are situated behind The Kop. The turnstiles will give access to season tickets and match tickets ONLY. The late gate (open until half-time) will be N1. Supporters in wheelchairs can gain access to The Kop through the One In A Million school compound and then through Gate ND. In addition, supporters can also gain entry to both levels of The Kop from Midland Road, using turnstiles N12-N14. The turnstiles will give access to season tickets and match tickets only. There will be no late gate for The Kop on Midland Road; N1 behind the Kop will remain open until half-time. Supporters in wheelchairs cannot access The Kop from Midland Road, and are asked to enter the stadium through the One In A Million school compound and then through Gate ND.
  • THE BRADFORD LIFTS STAND (EAST): Turnstiles E1-E6 on Midland Road will be open for this stand for this game. The turnstiles will give access to season tickets and match tickets only. The late gate (open until half-time) will be E6. Supporters in wheelchairs can gain access to the (East) Stand should gain access through Gate EA
  • AWAY SUPPORTERS: Away supporters can gain access to The Bradford Lifts Stand Blocks F and G using turnstiles on Midland Road (closest to The TL Dallas Stand). Please enter through E8, E9, E10, E11 or E12 - with E12 staying open until half-time. 

EXITING THE STADIUM

When exiting the University of Bradford Stadium today, to ease congestion, supporters in the North West Corner are advised to use the stairs outside the Burlington Street Box Office.
 
Those in The Kop, meanwhile, are reminded you can exit through the One In A Million free school car park. This is explained visually on the below graphic.
 

BRADFORD CITY STORE 

The Bradford City Store on South Parade will be open right up until kick-off this afternoon, with supporters able to shop the 2023/24 playing range, and all-new mid-season training range. 

To shop online, please CLICK HERE

KIOSKS

Refurbished last season, kiosks will be open again today, courtesy of the club's official kiosk catering partner, Tiffin Stadium Catering. 

Fast-food products available for supporters to enjoy include the beef burger (£4.20), cheese burger (£4.60), chicken burger and hot dog (halal, £4.60), as well as some tasty, more recent introductions, including the popular Southern Fried Chicken Wrap (£4.15), Chicken Tikka Panini (£3.95), Ham and Cheese Panini, samosas and bhajis (£2.50) and Pepperoni and Margherita Pizza Twist (£4.00), as seen on @FootyScran!

Pukka Pies will also be available, while pints of Carling and Madri can be purchased on draft in all areas of the stadium*, along with a range of snacks, and hot and cold soft drinks. 

PLEASE NOTE: Madri will not be available within the £8 meal deals on offer in kiosks. All deals will remain unchanged and will continue to include Carling both on draft and from the bottle, along with Stowford press cider.  

*Madri will not be served in a kiosk in the upper tier of The Morrisons Family Stand, and the E3 bottle bar on Midland Road. 

PLEASE NOTE: Tiffin Stadium Catering kiosks ONLY ACCEPT CARD payment, and are cashless. Please CLICK HERE for full details. 

Kiosks will be open in University of Bradford Stadium concourses from 1.30pm today, when turnstiles open. 

SMOKING 

Valley Parade is a strictly NON-SMOKING venue. Anyone caught smoking on the premises - including the use of e-cigarettes - will be immediately be ejected and not permitted re-entry. 

Similarly, any supporter who chooses to leave the stadium to smoke will not be readmitted at any point.

PROHIBITED ITEMS

Supporters are politely asked to avoid bringing large bags to the stadium. If bringing food to the venue, smaller, see-through bags sized A4 are preferred. 

Only plastic bottles will be permitted inside the University of Bradford Stadium, with no glass bottles or cans allowed. 

PLEASE NOTE: The use of e-cigarettes inside Valley Parade is strictly prohibited, with pushchairs also not permitted. 

PYROTECHNICS & BEHAVIOUR

The club would like to remind supporters the possession or use of pyrotechnics inside a football ground is strictly prohibited. Those found to be carrying or using pyrotechnics will face a long-term ban.

We would like to remind supporters it is a criminal offence to enter the pitch at any time. Anyone who does so without permission can expect to face prosecution.

The club outlined its stance on pyrotechnics at the University of Bradford Stadium last season, following an incident during our home match against Newport County, in a statement. This can be read HERE

The club reiterated this stance on pyrotechnics and crowd disorder after incidents at last month's away game against Doncaster Rovers. CLICK HERE to read the statement. 

Supporters are also reminded to remain courteous when inside the stadium, with regards to foul and abusive language. If you do hear anything offensive while inside the stadium, please report it to your nearest steward. Tragedy chanting and discriminatory abuse of any kind is not tolerated. The club outlined its stance on this following an incident at this season's Bristol Street Motors Trophy game against Manchester City Under-21s. CLICK HERE to read the statement. This stance was further reiterated following our recent game against AFC Wimbledon. CLICK HERE to read the full statement. 

Drinking alcohol inside the stadium bowl, and anywhere outside of concourses, is also not permitted, while supporters are also not permitted to bring their own alcoholic drinks into the stadium, from outside the premises. 

Should you see anyone smoking (including e-cigs), drinking in their seat, or behaving offensively, please report it to your nearest steward. 

The club would also like to take the opportunity to remind supporters of the zero-tolerance approach towards missile throwing, after an incident in City's home match against Harrogate Town in the Emirates FA Cup last season. 

Unacceptable behaviour can be anonymously reported to the club via the confidential matchday texting service - on 07949 814243, or by emailing reportdiscrimination@bradfordcityafc.com

Bradford City AFC would like to remind supporters that the strongest condemnation is employed towards anti-social behaviour, crowd disorder and misconduct, and illegal activity inside football stadia. 

Our stance on the above will ensure the strongest-possible action continues to be taken against those found guilty of any offence, including the issuing of Football Banning Orders. 

This follows the implementation of the 'Love Football, Protect the Game' initiative reinforced this season, by the EFL, FA and Premier League. For full details, please CLICK HERE

TOILET FACILITIES

Baby-changing facilities are available in both ladies and gents toilets at Valley Parade - having been installed last season - in The Morrisons Family Stand. 

Supporters are reminded that each and every female toilet in the University of Bradford Stadium is stocked with complimentary sanitary products, free to take as needed. 

To view the full first-time visitors guide, please CLICK HERE

To view the club’s full spectators code of conduct, please CLICK HERE. 

To purchase your ticket for the game - RIGHT UP UNTIL KICK-OFF - please CLICK HERE. 

For help with any matchday issues or queries, please Tweet @bcafchelp.


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